Welcome to Fairtrade Fortnight.

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Fairtrade Fortnight 2019, begins today 25th February.

What is it?

For 2 weeks each year, thousands of individuals, companies and groups across the UK come together to celebrate the people who grow our food.  People who live in some of the poorest countries in the world and who are often exploited and badly paid.

This year we are focusing on the people – particularly the women – who grow the cocoa in the chocolate we love so much.

(source: www.fairtrade.org.uk)

So what is Fairtrade?

A quick google search for Fairtrade will bring up the following:

 An institiution arrangement designed to help producers in developing countries achieve better trading conditions.

Members of the Fairtrade movement advocate the payment of higher prices to exporters, as well as improved Social and Environmental standards.

(Source: wikipedia)

Fairtrade is a Global movement made up of a diverse network of producers, companies, shoppers, advocates and organisations putting people and the planet first.

A choice of ‘Fairtrade Certified’ goods is a choice to support responsible companies, empower farmers, workers, and fishermen. As well as protecting the environment.  In other words it’s a world changing was of doing business.


The goal of Fairtrade is to make sure that companies in developed countries pay a fair price to producers in developing countries for their work.

Our responsibility

If we buy  products without considering where they come from and at what cost, we, become part of the problem.  Therefore exploiting workers in developing countries.

By buying Fairtrade products, workers and farmers get a fair pay for their work and can support their families.

(Source: www.fairtrade.org.uk)


Traidcraft were founded in 1979.  Since then they have led the way in proving that Fairtrade could work in a professional capacity.

Traidcraft stands for changing peoples lives through trade.  Saving vanishing and traditional skills from extinction and celebrating a world of creativity and culture.

They are the original Fairtrade pioneers, and advocate the importance of organic farming, sustainability and transparency to the lives of growers and artisans around the world.

(source: www.traidcraft.org.uk)

#SheDeserves Instagram.

£1.86 is the amount a cocoa farmer in West Africa needs to earn each day in order to achieve a living income.  Currently a typical cocoa farmer lives on around 74p a day.

For the women the situation is even worse. They may plant and harvest on the farm. Look after children, carry water, collect wood, cook and clean for the family and transport the cocoa beans to market, often with fewer rights than the men.

Fairtrade are campaigning for a living income to become a reality for cocoa farmers in West Africa.

For the two weeks of Fairtrade fortnight this year, our campaign is telling the story of cocoa farmers in Cote D’Ivoire, through the eyes of women.  SheDeserves running water, SheDeserves a doctor, #SheDeserves a living income.

To join the campaign and for more information click here.

(source: www.fairtrade.org.uk)


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